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BobiHealth has been recognized by Healthcare Tech Outlook Magazine as the exclusive recipient of “Top Pregnancy Health Tracking Tool 2025,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Healthcare Tech Outlook research and editorial team based on insights from an interview with Dave Esra, Founder and CEO.


Dave Esra, Founder and CEO, BobiHealthBut even when traditional care is hard to access, support doesn’t have to be. In a world where smartphones are nearly always within reach, technology offers a powerful opportunity to close the gap—and that’s exactly what BobiHealth is doing.
Ann Villegas, Founder & COO, BobiHealth
“We are driven by the mission to end avoidable maternal and infant mortality in the world’s most overlooked corners,” says Dave Esra, founder and CEO. “Our app delivers daily check-ins, personalized nudges, and immediate recommendations via smartphone, bridging the maternal care gap and improving health outcomes.”
Each day, the app reminds users to enter key vitals and asks about any symptoms they’re experiencing, as well as their current mood. If the data indicates the user may be experiencing a problem, they’re guided through a symptom-tracking flow powered by validated tools, such as the Maternal Fetal Health Index and the Edinburgh Depression Scale. Within moments, the user receives clear, color-coded feedback: green for reassurance and helpful tips when all metrics are normal; yellow to suggest contacting a healthcare provider with recommended discussion points; and red indicating the need for urgent medical attention, along with guidance on what to expect or ask during the visit. Behind the scenes, a comprehensive pregnancy dashboard assembles every metric and symptom entry into a coherent, longitudinal record—so when users visit their healthcare providers, they are able to share a complete timeline of their health, not just isolated snapshots.
By combining personalization, proactive monitoring, and evidence-based coaching, BobiHealth turns any smartphone into a trusted pregnancy partner. Expectant parents gain not only vital data but also confidence: they know exactly what to watch for, when to act, and how to communicate effectively with their healthcare teams. Partners and other family members can also share access, if the user wishes, transforming what can often feel like an isolating experience into a shared journey of informed, empowered support.
To further enhance pregnancy care, BobiHealth is developing a gamified structure where users can earn points by engaging with the app and redeem them for discounts with participating retail partners. This would be a win for both users and retailers—supporting safer pregnancies while building brand loyalty. The company is also expanding its dataset to help inform research partners working to improve treatment interventions for under-resourced pregnancy risks. BobiHealth also plans to partner with Medicaid managed care organizations to expand access in underserved communities—potentially saving up to $10 million annually per 5,000 pregnancies.
As the platform evolves, BobiHealth aims to become a one-stop destination for perinatal care. From educational resources to kick count trackers, contraction timers, hydration logs, nutrition journals, and even baby’s first-year milestones, everything will be conveniently located in one place. No matter how remote the location, BobiHealth puts accessible, high-quality maternal care in the palm of every user’s hand—promoting healthier pregnancies and better outcomes for families everywhere.
Company
BobiHealth
Management
Dave Esra, Founder and CEO, Ann Villegas, Founder & COO, BobiHealth
Description
Bobi Health is a digital maternal care platform that supports perinatal journeys through real-time monitoring, clinical-grade algorithms, and AI-powered insights. It supports users with personalized care, symptom tracking, and education—improving health outcomes, especially in underserved communities, through accessible, data-driven and preventive healthcare.